Are you ready to:
- Reach beyond your base?
- Frame your message for maximum impact?
- Cultivate a powerful presence and authentically embody the values you stand for?
- Reinvigorate your staff and volunteers and shift demoralization and burnout?
- Enroll your audience and activate them into action?
“The human mind is a story processor, not a logic processor.”
~ Jonathan Haidt
It’s time for a fresh perspective.
Candidates, campaigns, and those promoting human causes unintentionally employ methods that are actually counterproductive to what they are trying to achieve. It is time for the science of how people change and why they don’t – what motivates people to act – be used by the visionary leaders of today.
“People do not necessarily vote in their self-interest. They vote their identity. They vote their values. They vote for who they identify with.”
~ George Lakoff
The Campaign Science
Campaign Science offers a comprehensive, accessible, engaging, enjoyable, and empowering science-based training program for progressive political candidates, campaigns, candidates and causes.
Developed by a team of 25 leaders in cognitive, social and neuroscience, along with experts in engineering, design, communication, Emmy award-winning media and storytelling experts, and masters in on-the-ground conflict resolution, and masters of presence and mindfulness, it brings the latest science together with practices for powerful presence to reach hearts and minds. In one-hour, half-day, full-day, and online trainings, customized consulting, and ongoing coaching, Campaign Science delivers science-based concepts, skills, and ways of being that are shown in laboratory and real-world settings to change minds, and overcome barriers, and elicit action.
Dr. Vieten leads a team of internationally recognized trainers and advisors who deliver Campaign Science in a set of energizing and empowering science-informed trainings, strategies and tools customized for candidates, campaigns, and cause-driven organizations and movements.
“We have started implementing these practices at Burundi Friends International. Not only has the training helped me clarify my work, it has also made my work much more effective. I am seeing results. Fantastic!” ~ Tracy Cambron West, Member, Board of Directors, Burundi Friends International