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Boosting the success of political candidates, campaigns and causes.

Based on the science of human change, Campaign Science training gives you the skills to change minds, overcome barriers, and inspire action.

Are you ready to:

  • Reach beyond your base?
  • Frame your message for maximum impact?
  • Cultivate a powerful presence and authentically embody the values you stand for?
  • Reinvigorate your staff and volunteers and shift demoralization and burnout?
  • Enroll your audience and activate them into action?

“The human mind is a story processor, not a logic processor.”

~ Jonathan Haidt

It’s time for a fresh perspective.

Candidates, campaigns, and those promoting human causes unintentionally employ methods that are actually counterproductive to what they are trying to achieve. It is time for the science of how people change and why they don’t – what motivates people to act – be used by the visionary leaders of today.


“People do not necessarily vote in their self-interest. They vote their identity. They vote their values. They vote for who they identify with.”

~ George Lakoff

The Campaign Science

Training Program

Campaign Science offers a comprehensive, accessible, engaging, enjoyable, and empowering science-based training program for political candidates, campaigns, and causes.

A team of over 25 leading political, cognitive, social, behavioral, and neuroscientists, linguists, Emmy award-winning media and storytelling experts, and masters in on-the-ground conflict resolution, have contributed to this training. In one-hour, half-day, full-day, and online trainings, customized consulting, and ongoing coaching, Campaign Science delivers science-based concepts, skills, and ways of being that are shown in laboratory and real-world settings to change minds, and overcome barriers, and elicit action.

Our Team

Our team includes leading scientists, communications and social media experts, and Emmy Award-winning storytellers.

Our Services

Our trainings give you a set of evidence-based knowledge, skills, and strategies that you can immediately apply to improve your  speeches, social media/online campaigns, print materials, and campaign strategies.


Coming Soon! A blog with tips and exercises to get you started and keep the skills you learn fine tuned.

“We have started implementing these practices at Burundi Friends International. Not only has the training helped me clarify my work, it has also made my work much more effective. I am seeing results. Fantastic!” ~ Tracy Cambron West, Member, Board of Directors, Burundi Friends International


Get in Touch

Get in touch with Cassandra Vieten and Bristol Baughan to get started today!