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Boosting the success of political candidates, campaigns and causes.

Based on the science of human change, Campaign Science training gives you the skills to change minds, overcome barriers, and inspire action.

Are you ready to:

  • Reach beyond your base?
  • Frame your message for maximum impact?
  • Cultivate a powerful presence and authentically embody the values you stand for?
  • Reinvigorate your staff and volunteers and shift demoralization and burnout?
  • Enroll your audience and activate them into action?

“The human mind is a story processor, not a logic processor.”

~ Jonathan Haidt

It’s time for a fresh perspective.

Candidates, campaigns, and those promoting human causes unintentionally employ methods that are actually counterproductive to what they are trying to achieve. It is time for the science of how people change and why they don’t – what motivates people to act – be used by the visionary leaders of today.


“People do not necessarily vote in their self-interest. They vote their identity. They vote their values. They vote for who they identify with.”

~ George Lakoff

The Campaign Science

Training Program

Campaign Science offers a comprehensive, accessible, engaging, enjoyable, and empowering science-based training program for progressive political candidates, campaigns, candidates and causes.

Developed by a team of 25 leaders in cognitive, social and neuroscience, along with experts in engineering, design, communication, Emmy award-winning media and storytelling experts, and masters in on-the-ground conflict resolution, and masters of presence and mindfulness, it brings the latest science together with practices for powerful presence to reach hearts and minds. In one-hour, half-day, full-day, and online trainings, customized consulting, and ongoing coaching, Campaign Science delivers science-based concepts, skills, and ways of being that are shown in laboratory and real-world settings to change minds, and overcome barriers, and elicit action.

 Dr. Vieten leads a team of internationally recognized trainers and advisors who deliver Campaign Science in a set of energizing and empowering science-informed trainings, strategies and tools customized for candidates, campaigns, and cause-driven organizations and movements.

Our Team

Our team includes leading scientists, communications and social media experts, and Emmy Award-winning storytellers.

Our Services

Our trainings give you a set of evidence-based knowledge, skills, and strategies that you can immediately apply to improve your  speeches, social media/online campaigns, print materials, and campaign strategies.


Coming Soon! A blog with tips and exercises to get you started and keep the skills you learn fine tuned.

“We have started implementing these practices at Burundi Friends International. Not only has the training helped me clarify my work, it has also made my work much more effective. I am seeing results. Fantastic!” ~ Tracy Cambron West, Member, Board of Directors, Burundi Friends International


Get in Touch

Get in touch with Cassandra Vieten and Bristol Baughan to get started today!